Surfside is an end-to-end marketing technology platform that aggregates first-party data across all customer touchpoints. This enables advertisers to better understand, target, and measure how to influence current and future customers.
YEAR
2023
ROLE
Graphic Designer
Creative Director
SERVICES
UI Animation
Type Designer
My Role
Goal
Created engaging animated ads, edited dynamic videos, and designed impactful event posters to enhance brand presence. Developed and executed social media strategies to maximize engagement and reach. Crafted unique branding identities for multiple brands, ensuring consistency and visual appeal across platforms.
What Makes Us Great Pitch Deck
Partnered with the sales team to revamp Merchant Industry’s pitch deck for better clarity and conversion. The original materials were dense and lacked visual hierarchy, making it hard for prospects to understand the offering at a glance. I redesigned the layout to highlight key benefits, pairing each with a custom icon for quick recognition. The result was a clean, persuasive deck that performed well across channels, from Zoom calls to live events. It became a go-to tool for phone and field pitches, helping sales reps communicate more confidently and close more effectively.
New Office Promotion
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into
a compelling launch video. With no clear direction, I crafted a narrative that humanized one of the CEOs and highlighted the
company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive
engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand
visibility and internal morale.
Social Media
The goal of Merchant Industry’s social media was to stand out and speak directly to our target audience: ISOs (Independent Sales Organizations). After a competitive analysis, I found most competitors focused heavily on product posts with little real differentiation. To shift that, I built a content strategy that highlighted key features, benefits, and what sets Merchant Industry apart. I created the “ISO Pain Point” series to address common challenges and position our services as the clear solution. Each post was designed to build trust through repetition, clarity, and relevance.
The visual style was bold and intentional, breaking away from the industry’s overly technical and bland content to make the brand more memorable and engaging.
Printed Material
While designing print collateral for ISOs at tradeshows, I noticed the company’s referral program was underutilized and rarely mentioned in existing materials. To address this, I created a standalone flyer that clearly explained the program’s value and incentive structure. I also designed a separate pain points flyer focused on the key benefits of working with Merchant Industry. Using Gestalt principles, I structured the layout to guide attention naturally through each benefit, creating a clear, persuasive flow that supported sales conversations and increased engagement at live events.
Goal
Created engaging animated ads, edited dynamic videos, and designed impactful event posters to enhance brand presence. Developed and executed social media strategies to maximize engagement and reach. Crafted unique branding identities for multiple brands, ensuring consistency and visual appeal across platforms.
Smooth Scroll
This will hide itself!
This will hide itself!
What Makes Us Great Pitch Deck
Partnered with the sales team to revamp Merchant Industry’s pitch deck for better clarity and conversion. The original materials were dense and lacked visual hierarchy, making it hard for prospects to understand the offering at a glance. I redesigned the layout to highlight key benefits, pairing each with a custom icon for quick recognition. The result was a clean, persuasive deck that performed well across channels, from Zoom calls to live events. It became a go-to tool for phone and field pitches, helping sales reps communicate more confidently and close more effectively.
New Office Promotion
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into
a compelling launch video. With no clear direction, I crafted a narrative that humanized one of the CEOs and highlighted the
company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive
engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand
visibility and internal morale.
What Makes Us Great Pitch Deck
Partnered with the sales team to revamp Merchant Industry’s pitch deck for better clarity and conversion. The original materials were dense and lacked visual hierarchy, making it hard for prospects to understand the offering at a glance. I redesigned the layout to highlight key benefits, pairing each with a custom icon for quick recognition. The result was a clean, persuasive deck that performed well across channels, from Zoom calls to live events. It became a go-to tool for phone and field pitches, helping sales reps communicate more confidently and close more effectively.
New Office Promotion
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into
a compelling launch video. With no clear direction, I crafted a narrative that humanized one of the CEOs and highlighted the
company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive
engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand
visibility and internal morale.
Social Media
Produced a series of high-performing social media ads for Surfside clients, including Cann and Provault. Each ad was designed to quickly capture attention and guide users to the client’s Instagram page. The call to action wasn’t embedded in the video itself but was added as an Instagram overlay to keep the visuals clean and focused. Cann’s ads were among the top performers and received direct positive feedback. They even sent a thank-you package in recognition of the campaign’s success. The designs combined bold, scroll-stopping visuals with clear messaging tailored to each brand’s audience.
Printed Material
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into
a compelling launch video. With no clear direction, I crafted a narrative that humanized one of the CEOs and highlighted the
company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive
engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand
visibility and internal morale.
Digital Ads
I designed a series of high-performing digital ads across display and social platforms, consistently achieving an average CTR of 0.8 - 1.2% by combining strong visual hierarchy with platform-specific best practices. Each ad was created within brand guidelines but optimized for conversion through data-informed layout decisions, attention-grabbing motion, and concise messaging. My process involved aligning with campaign goals, analyzing past performance, and iterating rapidly in Figma, Photoshop, and After Effects to deliver ads that looked great and drove measurable results.
Email Design
Created various email campaigns for clients, achieving an average open rate of 40% and a click-through rate of 5–10%, significantly above industry benchmarks. Each campaign was crafted to drive engagement through a strong subject line that encouraged opens, followed by clear, action-focused content and layout. The primary goal was to move recipients from interest to action, whether that meant clicking through to a landing page, signing up, or exploring an offer. Each email was designed to support clear, measurable results.
Social Media
Produced a series of high-performing social media ads for Surfside clients, including Cann and Provault. Each ad was designed to quickly capture attention and guide users to the client’s Instagram page. The call to action wasn’t embedded in the video itself but was added as an Instagram overlay to keep the visuals clean and focused. Cann’s ads were among the top performers and received direct positive feedback. They even sent a thank-you package in recognition of the campaign’s success. The designs combined bold, scroll-stopping visuals with clear messaging tailored to each brand’s audience.
Printed Material
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into
a compelling launch video. With no clear direction, I crafted a narrative that humanized one of the CEOs and highlighted the
company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive
engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand
visibility and internal morale.
Digital Ads
I designed a series of high-performing digital ads across display and social platforms, consistently achieving an average CTR of 0.8 - 1.2% by combining strong visual hierarchy with platform-specific best practices. Each ad was created within brand guidelines but optimized for conversion through data-informed layout decisions, attention-grabbing motion, and concise messaging. My process involved aligning with campaign goals, analyzing past performance, and iterating rapidly in Figma, Photoshop, and After Effects to deliver ads that looked great and drove measurable results.
Email Design
Created various email campaigns for clients, achieving an average open rate of 40% and a click-through rate of 5–10%, significantly above industry benchmarks. Each campaign was crafted to drive engagement through a strong subject line that encouraged opens, followed by clear, action-focused content and layout. The primary goal was to move recipients from interest to action, whether that meant clicking through to a landing page, signing up, or exploring an offer. Each email was designed to support clear, measurable results.
Social Media
Produced a series of high-performing social media ads for Surfside clients, including Cann and Provault. Each ad was designed to quickly capture attention and guide users to the client’s Instagram page. The call to action wasn’t embedded in the video itself but was added as an Instagram overlay to keep the visuals clean and focused.
Cann’s ads were among the top performers and received direct positive feedback. They even sent a thank-you package in recognition of the campaign’s success. The designs combined bold, scroll-stopping visuals with clear messaging tailored to each brand’s audience.
Printed Material
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into a compelling launch video. With no clear direction, I crafted a narrative that humanized one of
the CEOs and highlighted the company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand visibility and internal morale.
Digital Ads
I designed a series of high-performing digital ads across display and social platforms, consistently achieving an average CTR of 0.8 - 1.2% by combining strong visual hierarchy with platform-specific best practices. Each ad was created within brand guidelines but optimized for conversion through data-informed layout decisions, attention-grabbing motion, and concise messaging. My process involved aligning with campaign goals, analyzing past performance, and iterating rapidly in Figma, Photoshop, and After Effects to deliver ads that looked great and drove measurable results.
Email Design
Created various email campaigns for clients, achieving an average open rate of 40% and a click-through rate of 5–10%, significantly above industry benchmarks. Each campaign was crafted to drive engagement through a strong subject line that encouraged opens, followed by clear, action-focused content and layout. The primary goal was to move recipients from interest to action, whether that meant clicking through to a landing page, signing up, or exploring an offer. Each email was designed to support clear, measurable results.
SURFSIDE
OVERVIEW
Surfside is an end-to-end marketing technology platform that aggregates first-party data across all customer touchpoints. This enables advertisers to better understand, target, and measure how to influence current and future customers.
YEAR
2023
ROLE
Graphic Designer
Creative Director
SERVICES
UI Animation
Type Designer
My Role
Goal
Created engaging animated ads, edited dynamic videos, and designed impactful event posters to enhance brand presence. Developed and executed social media strategies to maximize engagement and reach. Crafted unique branding identities for multiple brands, ensuring consistency and visual appeal across platforms.
What Makes Us Great Pitch Deck
Partnered with the sales team to revamp Merchant Industry’s pitch deck for better clarity and conversion. The original materials were dense and lacked visual hierarchy, making it hard for prospects to understand the offering at a glance. I redesigned the layout to highlight key benefits, pairing each with a custom icon for quick recognition. The result was a clean, persuasive deck that performed well across channels, from Zoom calls to live events. It became a go-to tool for phone and field pitches, helping sales reps communicate more confidently and close more effectively.
New Office Promotion
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into
a compelling launch video. With no clear direction, I crafted a narrative that humanized one of the CEOs and highlighted the
company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive
engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand
visibility and internal morale.
Social Media
The goal of Merchant Industry’s social media was to stand out and speak directly to our target audience: ISOs (Independent Sales Organizations). After a competitive analysis, I found most competitors focused heavily on product posts with little real differentiation. To shift that, I built a content strategy that highlighted key features, benefits, and what sets Merchant Industry apart. I created the “ISO Pain Point” series to address common challenges and position our services as the clear solution. Each post was designed to build trust through repetition, clarity, and relevance.
The visual style was bold and intentional, breaking away from the industry’s overly technical and bland content to make the brand more memorable and engaging.
Printed Material
While designing print collateral for ISOs at tradeshows, I noticed the company’s referral program was underutilized and rarely mentioned in existing materials. To address this, I created a standalone flyer that clearly explained the program’s value and incentive structure. I also designed a separate pain points flyer focused on the key benefits of working with Merchant Industry. Using Gestalt principles, I structured the layout to guide attention naturally through each benefit, creating a clear, persuasive flow that supported sales conversations and increased engagement at live events.
Goal
Created engaging animated ads, edited dynamic videos, and designed impactful event posters to enhance brand presence. Developed and executed social media strategies to maximize engagement and reach. Crafted unique branding identities for multiple brands, ensuring consistency and visual appeal across platforms.
Smooth Scroll
This will hide itself!
This will hide itself!
What Makes Us Great Pitch Deck
Partnered with the sales team to revamp Merchant Industry’s pitch deck for better clarity and conversion. The original materials were dense and lacked visual hierarchy, making it hard for prospects to understand the offering at a glance. I redesigned the layout to highlight key benefits, pairing each with a custom icon for quick recognition. The result was a clean, persuasive deck that performed well across channels, from Zoom calls to live events. It became a go-to tool for phone and field pitches, helping sales reps communicate more confidently and close more effectively.
New Office Promotion
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into
a compelling launch video. With no clear direction, I crafted a narrative that humanized one of the CEOs and highlighted the
company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive
engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand
visibility and internal morale.
What Makes Us Great Pitch Deck
Partnered with the sales team to revamp Merchant Industry’s pitch deck for better clarity and conversion. The original materials were dense and lacked visual hierarchy, making it hard for prospects to understand the offering at a glance. I redesigned the layout to highlight key benefits, pairing each with a custom icon for quick recognition. The result was a clean, persuasive deck that performed well across channels, from Zoom calls to live events. It became a go-to tool for phone and field pitches, helping sales reps communicate more confidently and close more effectively.
New Office Promotion
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into
a compelling launch video. With no clear direction, I crafted a narrative that humanized one of the CEOs and highlighted the
company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive
engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand
visibility and internal morale.
Social Media
Produced a series of high-performing social media ads for Surfside clients, including Cann and Provault. Each ad was designed to quickly capture attention and guide users to the client’s Instagram page. The call to action wasn’t embedded in the video itself but was added as an Instagram overlay to keep the visuals clean and focused. Cann’s ads were among the top performers and received direct positive feedback. They even sent a thank-you package in recognition of the campaign’s success. The designs combined bold, scroll-stopping visuals with clear messaging tailored to each brand’s audience.
Printed Material
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into
a compelling launch video. With no clear direction, I crafted a narrative that humanized one of the CEOs and highlighted the
company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive
engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand
visibility and internal morale.
Digital Ads
I designed a series of high-performing digital ads across display and social platforms, consistently achieving an average CTR of 0.8 - 1.2% by combining strong visual hierarchy with platform-specific best practices. Each ad was created within brand guidelines but optimized for conversion through data-informed layout decisions, attention-grabbing motion, and concise messaging. My process involved aligning with campaign goals, analyzing past performance, and iterating rapidly in Figma, Photoshop, and After Effects to deliver ads that looked great and drove measurable results.
Email Design
Created various email campaigns for clients, achieving an average open rate of 40% and a click-through rate of 5–10%, significantly above industry benchmarks. Each campaign was crafted to drive engagement through a strong subject line that encouraged opens, followed by clear, action-focused content and layout. The primary goal was to move recipients from interest to action, whether that meant clicking through to a landing page, signing up, or exploring an offer. Each email was designed to support clear, measurable results.
Social Media
Produced a series of high-performing social media ads for Surfside clients, including Cann and Provault. Each ad was designed to quickly capture attention and guide users to the client’s Instagram page. The call to action wasn’t embedded in the video itself but was added as an Instagram overlay to keep the visuals clean and focused. Cann’s ads were among the top performers and received direct positive feedback. They even sent a thank-you package in recognition of the campaign’s success. The designs combined bold, scroll-stopping visuals with clear messaging tailored to each brand’s audience.
Printed Material
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into
a compelling launch video. With no clear direction, I crafted a narrative that humanized one of the CEOs and highlighted the
company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive
engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand
visibility and internal morale.
Digital Ads
I designed a series of high-performing digital ads across display and social platforms, consistently achieving an average CTR of 0.8 - 1.2% by combining strong visual hierarchy with platform-specific best practices. Each ad was created within brand guidelines but optimized for conversion through data-informed layout decisions, attention-grabbing motion, and concise messaging. My process involved aligning with campaign goals, analyzing past performance, and iterating rapidly in Figma, Photoshop, and After Effects to deliver ads that looked great and drove measurable results.
Email Design
Created various email campaigns for clients, achieving an average open rate of 40% and a click-through rate of 5–10%, significantly above industry benchmarks. Each campaign was crafted to drive engagement through a strong subject line that encouraged opens, followed by clear, action-focused content and layout. The primary goal was to move recipients from interest to action, whether that meant clicking through to a landing page, signing up, or exploring an offer. Each email was designed to support clear, measurable results.
Social Media
Produced a series of high-performing social media ads for Surfside clients, including Cann and Provault. Each ad was designed to quickly capture attention and guide users to the client’s Instagram page. The call to action wasn’t embedded in the video itself but was added as an Instagram overlay to keep the visuals clean and focused.
Cann’s ads were among the top performers and received direct positive feedback. They even sent a thank-you package in recognition of the campaign’s success. The designs combined bold, scroll-stopping visuals with clear messaging tailored to each brand’s audience.
Printed Material
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into a compelling launch video. With no clear direction, I crafted a narrative that humanized one of
the CEOs and highlighted the company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand visibility and internal morale.
Digital Ads
I designed a series of high-performing digital ads across display and social platforms, consistently achieving an average CTR of 0.8 - 1.2% by combining strong visual hierarchy with platform-specific best practices. Each ad was created within brand guidelines but optimized for conversion through data-informed layout decisions, attention-grabbing motion, and concise messaging. My process involved aligning with campaign goals, analyzing past performance, and iterating rapidly in Figma, Photoshop, and After Effects to deliver ads that looked great and drove measurable results.
Email Design
Created various email campaigns for clients, achieving an average open rate of 40% and a click-through rate of 5–10%, significantly above industry benchmarks. Each campaign was crafted to drive engagement through a strong subject line that encouraged opens, followed by clear, action-focused content and layout. The primary goal was to move recipients from interest to action, whether that meant clicking through to a landing page, signing up, or exploring an offer. Each email was designed to support clear, measurable results.
SURFSIDE
OVERVIEW
Surfside is an end-to-end marketing technology platform that aggregates first-party data across all customer touchpoints. This enables advertisers to better understand, target, and measure how to influence current and future customers.
YEAR
2023
ROLE
Graphic Designer
Creative Director
SERVICES
UI Animation
Type Designer
My Role
Goal
Created engaging animated ads, edited dynamic videos, and designed impactful event posters to enhance brand presence. Developed and executed social media strategies to maximize engagement and reach. Crafted unique branding identities for multiple brands, ensuring consistency and visual appeal across platforms.
What Makes Us Great Pitch Deck
Partnered with the sales team to revamp Merchant Industry’s pitch deck for better clarity and conversion. The original materials were dense and lacked visual hierarchy, making it hard for prospects to understand the offering at a glance. I redesigned the layout to highlight key benefits, pairing each with a custom icon for quick recognition. The result was a clean, persuasive deck that performed well across channels, from Zoom calls to live events. It became a go-to tool for phone and field pitches, helping sales reps communicate more confidently and close more effectively.
New Office Promotion
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into
a compelling launch video. With no clear direction, I crafted a narrative that humanized one of the CEOs and highlighted the
company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive
engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand
visibility and internal morale.
Social Media
The goal of Merchant Industry’s social media was to stand out and speak directly to our target audience: ISOs (Independent Sales Organizations). After a competitive analysis, I found most competitors focused heavily on product posts with little real differentiation. To shift that, I built a content strategy that highlighted key features, benefits, and what sets Merchant Industry apart. I created the “ISO Pain Point” series to address common challenges and position our services as the clear solution. Each post was designed to build trust through repetition, clarity, and relevance.
The visual style was bold and intentional, breaking away from the industry’s overly technical and bland content to make the brand more memorable and engaging.
Printed Material
While designing print collateral for ISOs at tradeshows, I noticed the company’s referral program was underutilized and rarely mentioned in existing materials. To address this, I created a standalone flyer that clearly explained the program’s value and incentive structure. I also designed a separate pain points flyer focused on the key benefits of working with Merchant Industry. Using Gestalt principles, I structured the layout to guide attention naturally through each benefit, creating a clear, persuasive flow that supported sales conversations and increased engagement at live events.
Goal
Created engaging animated ads, edited dynamic videos, and designed impactful event posters to enhance brand presence. Developed and executed social media strategies to maximize engagement and reach. Crafted unique branding identities for multiple brands, ensuring consistency and visual appeal across platforms.
Smooth Scroll
This will hide itself!
This will hide itself!
What Makes Us Great Pitch Deck
Partnered with the sales team to revamp Merchant Industry’s pitch deck for better clarity and conversion. The original materials were dense and lacked visual hierarchy, making it hard for prospects to understand the offering at a glance. I redesigned the layout to highlight key benefits, pairing each with a custom icon for quick recognition. The result was a clean, persuasive deck that performed well across channels, from Zoom calls to live events. It became a go-to tool for phone and field pitches, helping sales reps communicate more confidently and close more effectively.
New Office Promotion
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into
a compelling launch video. With no clear direction, I crafted a narrative that humanized one of the CEOs and highlighted the
company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive
engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand
visibility and internal morale.
What Makes Us Great Pitch Deck
Partnered with the sales team to revamp Merchant Industry’s pitch deck for better clarity and conversion. The original materials were dense and lacked visual hierarchy, making it hard for prospects to understand the offering at a glance. I redesigned the layout to highlight key benefits, pairing each with a custom icon for quick recognition. The result was a clean, persuasive deck that performed well across channels, from Zoom calls to live events. It became a go-to tool for phone and field pitches, helping sales reps communicate more confidently and close more effectively.
New Office Promotion
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into
a compelling launch video. With no clear direction, I crafted a narrative that humanized one of the CEOs and highlighted the
company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive
engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand
visibility and internal morale.
Social Media
Produced a series of high-performing social media ads for Surfside clients, including Cann and Provault. Each ad was designed to quickly capture attention and guide users to the client’s Instagram page. The call to action wasn’t embedded in the video itself but was added as an Instagram overlay to keep the visuals clean and focused. Cann’s ads were among the top performers and received direct positive feedback. They even sent a thank-you package in recognition of the campaign’s success. The designs combined bold, scroll-stopping visuals with clear messaging tailored to each brand’s audience.
Printed Material
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into
a compelling launch video. With no clear direction, I crafted a narrative that humanized one of the CEOs and highlighted the
company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive
engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand
visibility and internal morale.
Digital Ads
I designed a series of high-performing digital ads across display and social platforms, consistently achieving an average CTR of 0.8 - 1.2% by combining strong visual hierarchy with platform-specific best practices. Each ad was created within brand guidelines but optimized for conversion through data-informed layout decisions, attention-grabbing motion, and concise messaging. My process involved aligning with campaign goals, analyzing past performance, and iterating rapidly in Figma, Photoshop, and After Effects to deliver ads that looked great and drove measurable results.
Email Design
Created various email campaigns for clients, achieving an average open rate of 40% and a click-through rate of 5–10%, significantly above industry benchmarks. Each campaign was crafted to drive engagement through a strong subject line that encouraged opens, followed by clear, action-focused content and layout. The primary goal was to move recipients from interest to action, whether that meant clicking through to a landing page, signing up, or exploring an offer. Each email was designed to support clear, measurable results.
Social Media
Produced a series of high-performing social media ads for Surfside clients, including Cann and Provault. Each ad was designed to quickly capture attention and guide users to the client’s Instagram page. The call to action wasn’t embedded in the video itself but was added as an Instagram overlay to keep the visuals clean and focused. Cann’s ads were among the top performers and received direct positive feedback. They even sent a thank-you package in recognition of the campaign’s success. The designs combined bold, scroll-stopping visuals with clear messaging tailored to each brand’s audience.
Printed Material
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into
a compelling launch video. With no clear direction, I crafted a narrative that humanized one of the CEOs and highlighted the
company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive
engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand
visibility and internal morale.
Digital Ads
I designed a series of high-performing digital ads across display and social platforms, consistently achieving an average CTR of 0.8 - 1.2% by combining strong visual hierarchy with platform-specific best practices. Each ad was created within brand guidelines but optimized for conversion through data-informed layout decisions, attention-grabbing motion, and concise messaging. My process involved aligning with campaign goals, analyzing past performance, and iterating rapidly in Figma, Photoshop, and After Effects to deliver ads that looked great and drove measurable results.
Email Design
Created various email campaigns for clients, achieving an average open rate of 40% and a click-through rate of 5–10%, significantly above industry benchmarks. Each campaign was crafted to drive engagement through a strong subject line that encouraged opens, followed by clear, action-focused content and layout. The primary goal was to move recipients from interest to action, whether that meant clicking through to a landing page, signing up, or exploring an offer. Each email was designed to support clear, measurable results.
Social Media
Produced a series of high-performing social media ads for Surfside clients, including Cann and Provault. Each ad was designed to quickly capture attention and guide users to the client’s Instagram page. The call to action wasn’t embedded in the video itself but was added as an Instagram overlay to keep the visuals clean and focused.
Cann’s ads were among the top performers and received direct positive feedback. They even sent a thank-you package in recognition of the campaign’s success. The designs combined bold, scroll-stopping visuals with clear messaging tailored to each brand’s audience.
Printed Material
Merchant Industry opened a new office in Plantation, FL, and I was tasked with turning a batch of raw, unscripted footage into a compelling launch video. With no clear direction, I crafted a narrative that humanized one of
the CEOs and highlighted the company's growth. Using storytelling principles and emotional design, I focused on authority and team identity to drive engagement. The final edit became our most-liked post on LinkedIn, Facebook, and Instagram, boosting brand visibility and internal morale.
Digital Ads
I designed a series of high-performing digital ads across display and social platforms, consistently achieving an average CTR of 0.8 - 1.2% by combining strong visual hierarchy with platform-specific best practices. Each ad was created within brand guidelines but optimized for conversion through data-informed layout decisions, attention-grabbing motion, and concise messaging. My process involved aligning with campaign goals, analyzing past performance, and iterating rapidly in Figma, Photoshop, and After Effects to deliver ads that looked great and drove measurable results.
Email Design
Created various email campaigns for clients, achieving an average open rate of 40% and a click-through rate of 5–10%, significantly above industry benchmarks. Each campaign was crafted to drive engagement through a strong subject line that encouraged opens, followed by clear, action-focused content and layout. The primary goal was to move recipients from interest to action, whether that meant clicking through to a landing page, signing up, or exploring an offer. Each email was designed to support clear, measurable results.